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QnA ads can benefit advertisers because the advertiser can be sure that the message has reached the user/member because the member answers the question given by the advertiser.

For example, see the left ad.

Here, the user can answer the ad question if the member reads the ad description. If the user answers the ad question correctly, the advertiser can be sure that the ad description has been read by the member and hence that the message has reached the member.